founding purpose
When Mindfulness Wanted a Handle
If this were a documentary, it wouldn’t open with a punchline—just new grads refreshing LinkedIn in a dim light. After graduating in Singapore, Brian Hu sent a small mountain of resumes and got two premium responses: automated emails and higher-quality silence. YouTube mindfulness became a temporary patch. Then a hike in Yunnan, a pocketed piece of white quartz, a quiet evening holding it during practice—and for once, the mind didn’t sprint off in three seconds. Something clicked; mindfulness didn’t feel mystic anymore, it felt like it wanted a handle.
Design inspiration
Mala × Crystal
Late nights online can feel like one long group chat of “I might not make it.” It isn’t a personal defect so much as the era’s background hum. Mindfulness helps, yet when nerves are frayed, abstraction sits a bit far away. Brian started looking for a small, reachable anchor—and the logic was right there: mala beads that guide the breath, and crystals that carry a quiet weight in the hand. He decided to bring the two together as a real, holdable carrier for mindfulness practice.
our standard
What we won’t sell, what we will make
Brian and team looked around and, honestly, much of the market felt off: pieces that are pretty loud but plain ugly, design that doesn’t actually design, quality all over the map (and counterfeits everywhere), stories stripped out and replaced by mystical buzzwords—very little care for the person who just wants a steadier day. So our lane is different: fashion-forward design that lets crystal beauty be itself; verified, top-grade materials from sources we can stand behind; and pieces engineered to feel good in the hand—objects people can trust and lean on for mindful moments.
What we want to bring
Mindfulness that moves with you
Our mission is simple: anyone carrying pressure or anxiety deserves a way to soften the noise through mindfulness. So we design pieces as a portable practice room you can wear—at work, out with friends, or mid-workout. Life is busy; practice doesn’t need to be another item on the list. When it’s on your wrist, mindfulness is already with you—quietly, reliably, bead by bead.
Calm Courage & Cultural Respect
Quiet strength you can wear. Symbols carried with care, not cliché.
Everyday Elegance & Essential Style
Clean lines, modern ease, designed in Paris.
Responsible Making & Community Ascent
Traceable, conflict-free, AAA natural gemstones. Style that helps people rise.
Meet Aurien Crystal Team
Brian Hu — Founder.
Connects mindfulness with something you can hold; leads brand direction and website building (sometimes goes to pick stones himself).
Jacqueline Leong — Social Media Director.
Med student. Didn’t choose the OR—chose ROI. Still prescribes the right content.
Silvia Cheung — Product Director.
Ex-big-tech efficiency pro; ships ideas into products. KPI: does it feel better in hand?
Chamber Chan — Multimedia & Finance Director.
Can retouch and reconcile—Photoshop in one tab, the P&L in the other.
Yuen Wong — Sourcing Director.
A global radar for great materials, building long-term ties with small mines and artisan workshops.